Starbucks Discovery Series WASHINGTON Mug

New collection of merchandise that tells stories of each location through its iconic landmarks, unique food, local activities and people. Every piece is designed to match the vibe and energy of a city. 

A new evolution 
The Discovery Series uses colorful overlapping icons to create a living narrative of each location. 

A green dot marks the spot 
The iconic brand reference centers each design and serves as a backdrop to the location name rendered with a hand-drawn typeface. 

Playful illustrations
The team tested a variety of illustration styles with customers, and settled on solid, color-blocked and layered shapes that make up the silhouette of each icon. With imperfect angles and tiny details, the artist’s hand is apparent. 

Vibrant color palette 
The collection features hyperreal and fantastical colors with thoughtful combinations that imbue a bold and joyful spirit. 

Unrealistic scale 
Icons are sized in proportion to one another in a way that feels supernatural and wondrous. 

Humans in action 
The Discovery Series is the first in the global collection to feature people – each design includes a dynamic human element engaged in a local activity. 

Hyperlocal details 
Each design features not only iconic landmarks, but hyperlocal details unique to each location – a little wink for those who call the city home.  

Subtle humor 
Interactions between icons create an opportunity for clever narratives, like a sea lion rushing to catch a San Francisco streetcar. 

Stackable shape 
Stackability was one of the things customers loved about the Been There Series ceramic mugs for displaying their collections, so designers kept the dimensions of the Discovery Series mugs unchanged. 

A hidden icon 
A Starbucks to-go cup is hidden within each design.